MARBELLA CLUB

“There is no night life in Spain. They stay up late but they get up late. That is not night life. That is delaying the day…” Ernest Hemingway Of course Papa Hemingway burned his candle at both ends, but in Spain, anyone would. It is spectacular, and the food was a revelation: the sheer quality of ingredients, the vibrant colours and freshness, the simplicity of the cooking — I’m not talking molecular gastronomy here. I had gone not expecting much, just paella and tapas. Pardon my provincial ignorance. Just tapas?

THOUSANDS of British tourists have voiced their concern about developing an inexplicable cough after drinking a cheap brand of vodka in Mallorca. Its low price has turned Rushkinoff into the preferred vodka brand served in bars and restaurants on the island. It is also the vodka of choice for most holidaymakers enjoying a night out on the town since a one-litre bottle can be bought for as little as €3. The strange cough – nicknamed ‘the Rushkinoff cough’ – has people talking on social media. In fact, a Facebook page called ‘I got the Rushkinoff cough’ has already received as many as 12,000 likes.

Tourists affected by the cough have taken to travel websites, including Trip Advisor, to both warn other holidaymakers and complain about the cheap vodka brand. “Avoid it if at all possible! By the end of the holiday I had stopped buying vodka drinks when out because my throat could not take it. I lost my voice… I spent a week at home with a wicked cough and I could hardly speak.” said Rebecca M on Trip Advisor.

An English Literature student at Glasgow University said: “It was about €3 or €4 for a bottle and we presumed it was ok because it is served in all the bars. On the day we left, my throat started feeling scratchy and it got progressively worse. During the next week, I had a really sore throat and a hacking, rasping cough. It sounded like a smoker’s cough but I do not smoke.”

The land in Los Monegros in Aragon in northeastern Spain, is almost as arid as a desert. In the 1960s, it was one of the backdrops chosen for spaghetti western films.

Yet for two twenty-something Spanish sisters, it has become the perfect place for their farming and bread-baking business.

Ana Marcen, the elder of the two, says she had no previous experience in agriculture.

"I studied Greek and Latin and used to work in an orchestra as a singer."

Her younger sister Laura used to work as a waitress and studied engineering.

Their business idea grew out of something their uncle told them - that in times gone by, the bread in this part of Spain tasted different.

It was a flavour he missed.

From seed to loaf

The sisters say their uncle was "a very curious person, he used to ask himself why bread didn´t taste any longer as it used to."

They discovered that a type of wheat seed, known as Aragon 03, had been the secret behind the region's distinctly-flavoured bread.

They found an elderly couple who still had a small quantity of the Aragon 03 seed. The Marcens bought two bags of the seeds - and from that their business has grown.

The concept of their business is to control the entire bread-making process.

They grow the wheat, mill the flour and bake the bread, muffins and other bakery snacks.

"Unlike other traditional bakeries that just sell organic products, we control the whole process", says Laura.

Los Monegros may be very dry - but the Marcen sisters' wheat is well-suited to these conditions

'You must be mad'

They set up their business in 2007, just before Spain's economic and financial crisis hit.

They were able to get a bank loan of €250,000, ($335,000; £200,000) which they think would be harder to come by in today's post-recession climate.

In the first year, their business lost lots of money, but by the third year they broke even.

Now, seven years after they first started farming and baking, they own two bakeries and sell their products in eight others.

Whatever profit they make, they reinvest in their business as they want to expand and sell online.

"Many people told us we were crazy for trying to run a business like ours in a (dry) place like this. But we found out that the seed we grow is perfect for this climate", says Laura.

"People think that there is no life in Los Monegros, but in reality the region is rich in plants and wildlife.

"As my uncle used to say, you have to bend your knees and look closely. For example, I see opportunities where others don't."

The niche product has a loyal clientele which has been the key to the business turning a profit

Family idea, family business

From the very start, this was a family-run business.

Their father Daniel harvests the crop, their mother Mercedes, works in one of their shops, and their younger brother, Jesus, mills the flour and bakes the bread.